Responsibilities

• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
• Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
• Research competitors to stay current with similar products or services on the market
• Develop successful strategies and campaigns that attract new customers and keep current clients
• Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
• Create and maintain a successful brand and image that attracts customers to the product or service
• Develop marketing strategies for new products or services that comply with current company standards

Responsibilities

• Effectively manage daily administrative tasks
• Prepare reports on marketing and sales metrics
• Research competitors to stay current with similar products or services on the market
• Collect and analyze consumer behavior data (e.g. web traffic and rankings)
• Conduct market research and identify new opportunities
• Contribute to collaborative efforts and organize promotional events